A/B testing, also known as split testing, is absolutely vital if you want to increase your conversion rates. It's the process of testing two different versions of something to see which one performs best. That's why we absolutely had to dedicate an episode to A/B testing in our CRO 3-part series.
In today's show you'll learn exactly what you should be A/B testing and where you're most likely to get the best results from your campaigns.
Links and Resources:
Best value-for-money A/B testing tool out there (in our opinion) – Fresh Marketer (previously Zarget)
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