The Take Traction Show - Ecommerce Marketing Advice
Special Giveaway Episode

Special Giveaway Episode

December 19, 2018

To enter the giveaway, head to taketraction.com/giveaway-sumo.

#34 - How to get 5000 Facebook followers for less than $100

#34 - How to get 5000 Facebook followers for less than $100

September 28, 2018

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Head over to https://facebook.com/taketraction to discuss this episode!

 

Introduction

Building a true following on social media is no easy task. And the truth is, there aren't any shortcuts. It takes a lot of great content over a long period of time to build a following of people that really care about what you do.

Providing you're already doing this (or you've at least got a game plan), there ARE a few things you can do to help get your Facebook page off the ground.

Over the past month we've been experimenting with Page Like ads on Facebook and we've been amazed by the results; getting page likes for as cheap as $0.01! That's literally as cheap as it gets.

Want to find out exactly how you can do the same? Tune in to today's show.

 

Links and Resources:

 

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

#33 - How to grow your Instagram following with giveaways (the right way)

#33 - How to grow your Instagram following with giveaways (the right way)

September 21, 2018

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Head over to facebook.com/taketraction.com to discuss this episode!

 

Introduction

Today's show was born out of frustration. Frustration from seeing so many brands running crappy giveways on Instagram.

You know the kind I mean... they partner up with another brand to giveaway a product of theirs. They then publish an image on their Instagram accounts and in the description they outline how you can enter into the competition.

It's usually something like:

  1. Follow us on Instagram
  2. Like this image
  3. Post an image with the hashtag #taketractiongiveaway

I'm not here to tell you this doesn't work. It does! But there's just so much more you could do!

Imagine putting in the exact same amount of effort but getting 5 x the results. That's exactly what you can do when you apply the strategy outlined in today's podcast.

Enjoy!

Links and Resources:

 

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

#32 - How to A/B test Facebook ads on a small budget

#32 - How to A/B test Facebook ads on a small budget

September 14, 2018

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Head over to facebook.com/taketraction.com to discuss this episode!

Introduction

If you haven't heard someone talking about A/B testing in the past 5 years then it's time you come out from under that rock.

A/B testing has been a huge topic of conversation amongst marketers for a long time now. And there's a very clear reason why: A/B testing generates better results.

10 years ago, A/B testing wasn't something the average Joe could do. It required either a very advanced and pricey piece of software or your very own development team. For people like you and me, it was just something heard people talking about but couldn't really ever try for yourself.

Well, this is 2018, and the landscape is a little different my friend. A/B testing has become a native feature to thousands of online tools and now, even Joe doesn't have an excuse for not running some experiments from time to time.

One of those tools that has now created native A/B testing features is Facebook Ad Manager.

Previously, running A/B tests for your Facebook ads could get quite messy, sometimes requiring you to manually create hundreds of ad sets, one by one, just to run a couple of experiments.

Not anymore. That's all changed since the release of Facebook's split testing feature and their dynamic creative feature. Now you have absolutely no excuse to not be testing the sh*t out of every ad you put out there.

And why wouldn't you want to do this anyway? It is a guaranteed way to get you better results!

Want to learn more about running experiments on Facebook? Tune in to today's episode.

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

#31 - Adapt or die – The importance of changing your mind

#31 - Adapt or die – The importance of changing your mind

September 3, 2018

Now on video too! Watch on Youtube now.

Head over to facebook.com/taketraction.com to discuss this episode!

--

This week we're having a bit of a switch around with our show format. As of today (and for the forseeable future), we're going to be creating shorter, 10-30 minute podcast episodes with just one topic.

Recently we've been playing with longer-form, segment-based episodes that run for as long as 2 hours. We did this because we really enjoy making the podcast and wanted to play around with different segments. What went wrong? Well, nothing actually. It was awesome! BUT. It just took way too much time to do each week.

Each podcast required at least 2 hours of preparation, followed by 2 hours of recording time (3 if you include set up) and then 2 or 3 hours of post production and publishing on different mediums.

That's 8 hours... a whole working day!

Now, unfortunately, since we don't make any money from the podcast, it simply isn't feasable for us to keep this up. Hence why we've switched to this shorter, my actionable format.

Take Traction on Youtube

While we may be making the show shorter, it's still important for us to be making it better. That's why we've decided to begin recording video as well. Now you can watch all episodes with video over on Youtube. Head over there now to check it out and please don't forget to subscribe!

 

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

Take Traction

For more, head over to taketraction.com

#30 - How to beat 90% of the competition on Upwork

#30 - How to beat 90% of the competition on Upwork

August 10, 2018
  • 0:08:07 – Opinews
  • 0:44:12 – Feature – How to beat 90% of the competition on Upwork

Head over to facebook.com/taketraction.com to discuss this episode!

--

This week we've got a great few segments coming up for you:

Opinews

In this week’s Opinews:

    • Walmart breaks into the Chinese market... AGAIN!
    • Patreonage makes an acquisition that could change the future of content monetisation.
    • Turns out, no one buys anything with Alexa... surprise surprise.
    • Facebook has something on the horizon that could help improve your business page's organic reach.
    • Y-Combinator startup, Jetlenses aims to seriously reduce the cost of contact lenses in a currently overpriced market.
    • Walmart and Amazon go head to head with grocery pickup services, but Walmart got a robot!

Feature

In today’s feature we're going to be sharing tips and tricks for you to win more business on Upwork.

Why? Well, we strongly believe that freelancing is a great gateway into building your own business. It allows you to work on your own terms and gives the the freedom and flexibility to be able to spend more time working on your side hustle. If you've ever thought about freelancing but been too worried about being able to get enough business, the tips in today's show will guarantee you close business everytime. 

Well... maybe not every time. But we've managed to close about 1 in 10 job applications by applying these tactics and it's helped sustain us for over two years now.

If it wasn't for the ideas we share in today's show, we simply wouldn't be able to do this podcast, let alone all the other projects we've got going on at the moment.

So, pull out a pen and paper, sit back with a glass of wine, and get ready to find out how to nail some contracts.

Enjoy!

 

Links and Resources:

  • Upwork – Our favourite freelancing platform. We've generated over $200k from this platform in the past couple of years, which has helped support many of our other business ventures.
  • Freelancer – Another great freelancing platform.
  • The User is Drunk – Where it all began. A must see once you've finished listening to today's episode.

 

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

Take Traction

For more, head over to taketraction.com

#29 - How to build a killer Amazon PPC campaign in 2018

#29 - How to build a killer Amazon PPC campaign in 2018

August 3, 2018

Head over to facebook.com/taketraction.com to discuss this episode!

 

  • 0:26:52 – Opinews
  • 1:01:37 – Feature – How to build a killer Amazon PPC campaign in 2018
    • 2:29:15 – Amazon PPC summary – This is a long show and if you're trying to set up your own Amazon PPC campaign I would highly recommend you listen to all of it. But if time isn't on your side, you can always skip to this point to listen to me summarise everything I learned from Cristian in today's show.

Today's riddle: A sundial has the fewest moving parts of any timepiece. Which has the most?

Think you know the answer? Let us know over at facebook.com/taketraction.com. The answer will be revealed in next week's episode.

--

This week we've got a great few segments coming up for you:

Opinews

In this week’s Opinews:

    • Shit hits the fan in India as the government releases their new ecommerce policies. Will Amazon and Walmart survive these heavy restrictions?
    • Etsy joins the India buzz this week by launching the marketplace amidst all the ecommerce changes. Could this more artesan focused platform stop all the protests from small privately owned Indian companies?
    • Whatsapp has finally monetised their platform but the way they've done it is genius. Are they even doing it for the money?
    • Could Salesforce be in danger after Freshworks raises $100m for their suite of tools? 

Feature – How to build a killer Amazon PPC campaign in 2018

Amazon. The beast. The mammoth. The giant. Can't live with it, can't live without it. And as they say, if you can't beat 'em, join 'em.

Amazon PPC has always been a very powerful way to increase your sales through the platform, but since their TOS banner users from giving out coupons in exchange for reviews in 2016, Amazon PPC has never been more important to get your product off the ground.

In fact, that's exactly what we've been doing this week! On Monday our first load of inventory arrived at the Amazon fulfillment center in Dallas, Texas. Since then it's been go, go, go to get our first white-label Amazon product up and running.

To do that we've applied all sorts of different techniques and we're still doing so. But one of the most important of them all is Amazon PPC.

But we've actually been preparing for this moment for the past 9 months.

You see, nearly one whole year ago, Cristian and I began work on a new project with a cleints of ours. The client in question came to ask asking if we could build out profitable Amazon PPC campaigns for a number of SKUs that he was managing.

Despite having zero experience with Amazons advertising platform, Cristian and I agreed to take on the project for a couple of reasons:

  1. We have a lot of experience on various other advertising platforms and we were convinced that with a bit of experimentation we could very quickly understand the platform.
  2. We knew that we were going to be launching our own Amazon products in the near future and this project would be the perfect way to prepare ourselves for a successful launch.

We both jumped into the research together but I very quickly veered away from the project as more work came in from other clients.

Cristian, however, has spent the last 9 months working on the platform almost every day, entending his knowledge and understanding of Amazon PPC and ultimately running very profitable campaigns for said client.

In today's episode it's time for me to get back up to speed. I'm going to pick his brain for absolutely everything he has learned about Amazon PPC and we'll piece it all together so that you will be able to follow along step by step and build your very own profitable Amazon PPC campaigns.

We'll be discussing:

  • How to do keyword research for Amazon PPC – Where to find seed keywords, what tools to use for better keyword research and how to structure your results.
  • The difference between auto and manual campaigns and why you need both.
  • How to use auto campaigns on Amazon to discover keywords you could never have thought of on your own.
  • Keyword matching – The difference between Broad Match, Phrase Match and Exact Match.
  • How to set up a "converting keywords" ad group for each of your seed keywords and then use this list of keywords to optimise your product listing.

As mentioned at the top, this is a very long podcast so if you run out of time at any point, skip to 2:29:15 where you'll be able to hear me summarise everything I learned from Cristian in this episode in less than 5 minutes.

Now, pour yourself a glass of wine, sit back and prepare to learn everything you need to know to launch your next big product.

Enjoy!

Links and Resources:

  • Links from our Opinews segment:

    • 99designs.com – The place where you can get hundreds of submissions for your design project for less than $300.
    • Freshmarketer – One of our favourite A/B testing tools (although since the Freshworks acquisition it's a little bit on the pricey side).
    • Optimizely – The expensive – and quite frankly, not as good – competitor to Fresh Marketer.
    • VWO – Same as above.
  • Amazon keyword research tools from today's feature show:
    • Paid tools:

      • Junglescout – They have two tools, the product tracker/researcher web app and the extension. When you use the extension in your browser on a search results page on Amazon, you'll see a small icon in the bottom right of the popup that looks like a cloud. This is a great way to find out what keywords your competitors are using. 
      • Keyword Inspector
    • Free tools:

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

 

Take Traction

For more, head over to taketraction.com

Should you go all in on one business? Or should you have multiple businesses?

Should you go all in on one business? Or should you have multiple businesses?

July 27, 2018

"It's who we are that defines the business model we choose" – Tweet this!

  • 0:14:13 – Opinews
  • 0:32:36 – How we nearly got screwed over in China this week
  • 0:50:24 – Feature: Should you go all in on one business? Or should you have multiple businesses?
  • 1:29:32 – Gameshow: The Price is Wrong

Head over to facebook.com/taketraction.com to discuss this episode!

--

This week we've got a great few segments coming up for you:

Opinews

In this week’s Opinews:

    • The EU is cracking down on US companies, issuing it's biggest fine ever – $5bn... Mr Trump is not impressed.
    • Ebay is trying to break into the Japanese market.
    • Snapchat has had to quickly shut down its money exchange platform, Snapcash after it was used to sell erotic images.

Feature

 

Before jumping into the main feature today, we'll be adding to last weeks feature, sharing a story of how we nearly lost $8000 and 4 months of our lives after a close shave with a Chinese freight forwarding company.

Then it's time for today's main feature: Should you go all in on one business? Or should you have multiple businesses?

We'll be discussing the ins and outs of each business model to help you work out which one is right for you.

The Price is Wrong

Here's a brand new segment for you guys! Tune in to hear about some of the weirdest things people have sold on ebay and see if Cristian can beat me in today's gameshow.

 

Links and Resources:

  • Niche Pursuits – Spencer Haws' blog where he reports everything to do with his empire of small businesses that he runs. If you're interested in building a portfolio of your own businesses, Spencer's got some great content for you.
  • Jungle Scout – Greg Mercer's Amazon product scouting tool... one of his many businesses.

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

 

Take Traction

For more, head over to taketraction.com

Dealing with Chinese suppliers & not getting screwed over

Dealing with Chinese suppliers & not getting screwed over

July 20, 2018
  • 0:11:00 – Opinews
  • 0:33:57 – Feature – Dealing with Chinese suppliers & not getting screwed over
  • 1:35:26 – When Shit Hit The Fan

Head over to facebook.com/taketraction.com to discuss this episode!

--

This week we've got a great few segments coming up for you:

Opinews

In this week’s Opinews:

    • Amazon Prime Day wrap up.
    • Mall For Africa and DHL team up to bring the world a brand new African marketplace where you can buy artesanal products.
    • Alibaba boosts its offline reach with a $2.2 billion investment in an advertising firm.
    • H&M tests one-day delivery service.
    • Media Markt gets sued for saying "product coming soon."

 

Feature

In today’s feature we’ll be discussing our recent experience with Chinese suppliers and how we managed to avoid getting screwed over along the way. We'll go over:

    • How to find new suppliers.
    • How to avoid getting spammed.
    • How to reach out to suppliers for the first time and how to ask the right questions.
    • How to work out if you're talking with a manufacturer or a trader.
    • How to use an inspection company to avoid unwanted issues upon delivery of goods

 

When Shit Hit The Fan

Here's a brand new segment for you guys! Today we'll be discussing failures. It's important to talk about failures. We spend so much time hearing about the successes of others that we tend to forget that most successes are preceeded by massive failures. Today Cristian will be sharing a big failure of his that ultimately cost him 6 months of his life and a couple thousand euros.

Had a failure yourself? Come on, you know you have! Share it with us over at facebook.com/taketraction and we'll read it out in next weeks show! Listening to this long after it was published? It doesn't matter! Come and share anyway. We'd love to hear from you and share your story with our listeners.

 

Links and Resources:

  • Amazon courses:

    • My Wife Quit Her Job – Steve Chou created this Profitable Online Store course with great reviews for just $1500.
    • Ecom Crew – Mike and Dave have created a bunch of useful guides and premium support over at ecomcrew.com for just $79 per month.
  • Other links:
    • Alibaba – Source almost any product from China and find the right supplier for you.
    • Ali Express – Buy individual products from Chinese suppliers... no bulk ordering required.
    • Asia Inspection – The best investment we've made on our Chinese adventure.

 

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

Take Traction

For more, head over to taketraction.com

 

How to use discounts THE RIGHT WAY

How to use discounts THE RIGHT WAY

July 13, 2018

0:8:00 – Opinews

0:50:40 – Feature – How to use discounts THE RIGHT WAY

1:30:46 – Game show – Funded or Fake?

2:00:42 – Riddle – If Teresa's daughter is my daughter's mother, who am I to Teresa?

 

Head over to facebook.com/taketraction.com to discuss this episode and give us your answer!

--

Today we're launching a brand new podcast format. After starting the Opinews show on Fridays we realised that we really enjoyed doing a mix of things, not just a feature show.

So we've decided to do exactly that by combining the two together and throwing in a bunch of new segments on top of that. We'll be playing quiz show games, discussing books, creating audience segments and much more.

Stick around to see what new segments we'll be throwing in there and leave us a message on our Facebook page if you have any suggestions.

--

This week we've got a great few segments coming up for you:

  • In this week’s Opinews:
    • Online mattress retailers, Casper, is selling ‘sleep’ in their latest publicity stunt – The Dreamery
    • There's a lot of Amazon business going on as always. But could a secret discovery of an integration or even a potential acquisition of Snapchat be real?
    • Amazon’s Last Mile program could be a new franchise that supports war veterans.
  • In today’s feature we’ll be discussing everything to do with discounts…
    • Why you should avoid becoming known as a discount brand.
    • The problem with people being too afraid of becoming a discount brand.
    • How to use discounts to empower your brand and create sustainable growth.
    • Trigger marketing and how it can be used to give a personalised experience.
    • Different scenarios that you can use discounts for without it damaging your brand.
  • We’ve also got our first game show segment – Funded or Fake? This week I read out 5 ridiculous Kickstarter campaigns as Cristian tries to work out if they are funded or fake. Who will win?

 

Links and Resources:

 

Please Help Us Out:

Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps.

 

Take Traction

For more, head over to taketraction.com